New life insurance distributor reviti continues to attract top financial services talent to London-based team

Niki Wheeler from Launch
17 May 2019

New life insurance distributor, reviti (rev-it-ti) is continuing to attract top financial services talent to its London-based team.

As reviti develops its customer-focused proposition, Chris Ardron, formerly Global Client Solutions Director at Swiss Re brings over a decade of financial services expertise to the business as Product & Services Director.

Andrew (Andy) Palfrey has specialised in risk and regulatory compliance since 1996, leading advisory teams at KPMG and large compliance teams for Santander and Capita before heading up risk and compliance workstreams for fintech start-ups has also been appointed Director of Risk & Compliance. Stephanie Fuller also joins as Senior Counsel. Stephanie joins from Promontory Financial Group, an IBM Company, where she was in post as Director and UK Legal Counsel. Her expertise in navigating complex regulatory environments, particularly in the financial services sector has been honed by previous senior roles at MetLife and Railpen Investments (now RPMI).

The reviti team is led by Dan Pender, CEO of reviti and an experienced insurance executve and entrepreneur. Dan firmly believes the UK remains a great place to build an Insurtech business because of its unique combination of talent, insurance know how and role as a fintech leader.

As an Insurtech Board Member, Dan has played an active role at the beating heart of the UK’s dynamic Insurtech industry. reviti is the second major start-up he has led and will offer life insurance which gets cheaper when people improve their lifestyle. Dan has used his extensive City network to attract established top name insurance partners such as Scottish Friendly to the new venture as well as high profile talent.

Pender has already seen top industry names including CMO Nicola (Nicki) Charles join his London-based team. Quickly rising through the ranks at Churchill and RBS, Nicki was most recently at Hastings Direct where she worked with the firm’s management on a growth programme that saw the company attract major investment from Goldman Sachs in 2013 and float on the London market just two years later.

reviti will launch in the UK initially with plans to expand overseas. The company anticipates making over twenty important hires in the coming year.

Dan said that: ‘ The reviti team are all innovators in insurance, passionate about developing propositions and businesses that make a real difference to the consumer. Rethinking life insurance requires some of the best talent in the business as these key new appointments demonstrate’.


Notes to editors

For more information, please contact Niki Wheeler, Juliet Cameron or Yasmin Khostovan on or 020 7758 3900.

About reviti

Led by Daniel Pender, reviti is a team of people who passionately believe there’s a better way to provide insurance and that customers who improve their lifestyle deserve a discount to lower their insurance premiums. An insurance industry start-up that’s interested in more than just the payout.

Its initial focus is on getting people to stop smoking and it is drawing on the considerable expertise and resources offered by its owner Philip Morris International (PMI).

PMI is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders, and with PMI’s backing, reviti will launch in the UK initially with plans to expand overseas. reviti’s insurance policies are provided by Scottish Friendly Assurance Society.

reviti is the trading name of Reviti Limited which is an Appointed Representative of Resolution Compliance Limited which is authorised and regulated by the Financial Conduct Authority (FRN: 574048).

For more information, please contact:
Niki Wheeler

Category: Insurance (B2B OR B2C)

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