New Investing App to Conquer Global Retail Markets

Zug, Switzerland: Last Friday, Midas Technologies AG launched the beta signup for its retail investing app Midas in combination with an airdrop event. The company rewards the first 5000 registered beta users with a limited amount of MDS tokens. On this occasion, CEO Adrian Gallo announced more important news for the next weeks, including the company’s token sale, strategic partnerships as well as community specials. Prior to the actual beta launch, the team will actively include registered testers in the development to ensure optimum alignment of the app’s functionalities with user needs.

Midas is an investment app that provides users with access to the open source Melon protocol, a decentralized fund management system developed by Melonport AG. The app‘s value proposition is that every user has a fund on the blockchain that is able to hold crypto assets just like a digital wallet. It’s main function, the Midas Touch, is an investment button that works like a “like” button for investing and enables users to buy crypto assets or invest in other users’ portfolios in an easy way.

The app addresses particularly retail investors through a playful approach and enables users to team up, compete and work their way up to the top. Besides crypto currencies and tokenized assets, the platform focuses on alternative retail assets like crypto collectibles and prediction markets. Therefore, Midas integrates another well-known product in the space, the prediction market platform Gnosis. This enables users to hold positions in prediction markets and to invest in future events. As CEO Adrian Gallo highlights:

„We saw great potential in letting people monetize their knowledge and opinions in various fields. A prediction market delivers an incentive to share knowledge and thereby transforms it into an investable asset”.

Asked about the available range of assets on Midas, he further explains:

“Midas is a modular system. We can integrate every token-issuing business. This includes genuine crypto assets as well as tokenized analog assets. We invite all sorts of businesses to offer tokens on Midas and we are particularly excited about new asset classes that we can’t even think about at the moment“.

The private company Midas Technologies AG is incorporated in the Crypto Valley Zug and was founded by three entrepreneurs with diverse backgrounds. Head of Communications, Konstantin Trott explains:

“We wanted to combine our knowledge from finance, cyber security and social anthropology. Blockchain gave us the possibility to merge ideas of financial innovation and digital security, while we clearly saw a cultural shift that leaves especially native digitals with totally new demands”.

From start, the team has been working closely with legal advisors and hired an in-house lawyer early on. Well-known crypto tax specialist Thomas Linder from law-firm MME complements this approach as an advisor to Midas. Last October, Midas Technologies AG co-founded the Multichain Asset Managers Association together with Melonport and over 20 other companies in order to actively work with regulators.

Information about beta signup: https://medium.com/midas-app/start-of-midas-beta-signup-join-now-781b751614e4

Bitcointalk thread: https://bitcointalk.org/index.php?topic=3270527.0

Website: https://midas.social